GERMANY - ‘Points of View’, the communication concept by Interprint has won the prestigious iF Design Award 2015 in the ‘Brand Identity’ category.

With its design concept, the international décor printer based in Arnsberg has created a real ‘brand identity’ - ranging from the small invitation card to the spacious exhibition stand. That was also confirmed by the jury of the prestigious design award consisting of 53 jurors from 20 countries. For this year’s iF Design Award, the jury assessed 4,783 submissions from 2,102 contestants from 53 countries. The iF Award is one of the most prestigious design awards in Germany.

‘Points of View’ stands for a new perspective of things and an integrated communication concept that Interprint has consistently and convincingly implemented on a broad basis – ranging from the Internet Furniture Days 2013 to all print and online media and the exhibition stand concept at the ZOW 2014 trade fair. Even the facade of the Interprint Design Centre in Arnsberg is given a facelift every year – always in line with the current design motto.

The ‘Points of View’ design concept 2014 is based on the idea that everyone has their own perspective but simultaneously wants to be given new inspiration. The exchange of information with its partners – experts from the furniture and derived timber products industries, is therefore very important for Interprint. Knowledge of current trends, innovative technologies and changes in the market facilitates the joint development of products that will be successful in the market.